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Cover Date: February 20 1991
Cover Price: UK £1.95
Issue Tagline: None.
Format: Color; Magazine
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The Mark of Mandragora (1993) TPB
Logos are inordinately important to Doctor Who fans. They very clearly set a work in a definite time period. Until this issue, the rule had always been that the logo used on the cover be the very most current one. And faithful fans of the show, now starved for about 2 years for new televised episodes, would have been very bothered by this cover. It marked the return of the 1970s logo to the title, indicating that the BBC-announced "hiatus" of 1989 was, in actuality, a cancellation. By choosing (or being told by the BBC) to adopt an older, "classic" logo, the publishers were effectively saying that the era of the show's last producer, John Nathan-Turner, was dead. Hopeful fans may have simply seen that this logo had a multi-colored pattern that emphasized the "rainbow" costume of the pictured Sixth Doctor, but it was the first time in the title's history where a "retired" Doctor Who logo was used. When this logo continued to be used month after month, fans saw that it was not a fluke and that their show had really, truly been cancelled. It is probably also significant that this logo, of all available, was chosen to carry the banner. It was one that wasn't associated with John Nathan-Turner's long, but generally unsuccessful, run as producer. Intentionally or not, it sent the signal that JNT had produced the show right off the air, and that the franchise was going to go forward under a logo more associated with good times for the franchise than bad.
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